The Influence of Color-Coded Words and Colored Backgrounds on Semantic Memory: An Experimental Study

Abstract

The current experimental study aims to determine the influence of color on semantic memory retention. The objective of this study is to investigate the distinct impacts of different color backgrounds and color-coded words, particularly warm (red), cool (blue), and neutral (grey), on individuals’ capacity to accurately recall information. The study used a repeated measure design to complete the study and included 60 literate individuals following the inclusion criteria. In the experiment, participants are shown a series of neutral words set against various background colors as well as words that have been color-coded. This is followed by a brief period of distraction. They are then asked to remember the words that they have seen (Recall 1 and Recall 2). Recall 1 is taken immediately, whereas recall 2 is taken after distraction. SPSS 27 was used to manage and analyze data. Repeated measure ANOVA is used to assess the differences across various color conditions. The study concludes that color influences memory recall greatly, with warm colors having the greatest influence. It is anticipated that the current research's findings would assist in understanding how color influences cognitive functions (memory), especially in educational settings.